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Attack on Titan’s Schick Razor Campaign Unveils Videos

Join shaving brigade with razors bundled with mini figures, razor stands

Energizer company Schick-Wilkinson Sword began a collaboration on Monday in Japan with its Schick brand of men’s shaving razors and Hajime Isayama’s Shingeki no Kyojin (Attack on Titan) manga and anime adaptation. Limited quantities of the products shipped on Monday to Japanese grocery stores, drug stores, and other establishments.

The promotional videos for the campaign can be seen below:


Eren: You need to enter my Shaving Brigade, and shave the facial hair of the Titans!
Man: There’s no way you can shave them!
Eren: You can. You know that Titans just want a fresh shave too, right!?
Man: Even if you go, that number is just…
Mikasa: I can shave them. I can. I can give those Titans a good shave.
Man: Hey!
Commander: Shaving Brigade! Show me your fresh shaving skills!
Erwin: We will now start the ninth fresh shave strategy! Forward!

The company is also offering Schick Hydro 5 razors bundled with a stand featuring a figure of either Levi or Mikasa in action.